Our Sales Goal Calculator helps you
Stop Chasing Leads.
Start Hunting Revenue.
Turn your annual revenue goal into a clear, trackable client acquisition plan.
The Revenue Cookbook helps business owners, sales teams, and marketing teams reverse engineer their yearly revenue goals by identifying the right mix of clients they need to win.
Most businesses set revenue goals without knowing how they will reach them.
The Revenue Cookbook helps you understand:
1.
How many clients you need
Know the exact number of new clients required to reach your annual revenue goal.
2.
Which opportunities matter most
Identify what each client should be worth and where your team should focus its time.
3.
Whether you are on track
See if your sales and marketing activity is actually creating revenue before it is too late.
“Before Vela, approvals felt vague. Now there’s a clear moment when everything is agreed on, and I can move forward with confidence.”
Maria L.
Travel Advisor
Know Which Clients You’re Hunting, Use a Hunting Anology
Not every client is the same. The Revenue Cookbook helps you organize your business development around types of clients. The goal is not to chase only one type of client. The goal is to build the right mix of rabbits, deer, and elephants or more so your business can grow with more clarity and control.
Rabbits
Small clients that may be easier to catch, but require more volume to make a meaningful impact.
Deer
Your bread-and-butter clients. These are often your ideal, steady, profitable opportunities.
Elephants
Large clients that can make your year, but may take more time, energy, and resources to win and serve.
Keep Your Team on the Same Page
Team Dashboard
Leaderboard and KPI cards showing team-wide progress
Employee tracking
Assign targets to each team member and track what they've actually closed
Multi-calculator support
Create multiple named plans and toggle which one is "live" for the team
How The Revenue Cookbook Works
Enter your annual revenue goal, define what each client type is worth to your business, and choose the percentage of revenue you want from client types. The software calculates what you need to achieve and gives you a clearer roadmap for sales and marketing activity.
1. Set Your Revenue Goal
Start with the number you want to hit this year.
2. Define Your Client Types
Decide what a rabbit, deer, and elephant is worth in your business.
3. Choose Your Ideal Client Mix
Determine how much revenue should come from each client category.
4. Automatically See Your Sales Goals
Use the numbers to guide your marketing, sales, prospecting, and business development activity.
5. Track the Plan
Input the actual number of sales to see how you are moving along to hit your sales number and reach your goals
Data Turns Goals Into Action
The Revenue Cookbook helps you move from gut feeling to measurable planning.
To build a stronger plan, you need to know:
- What your average sale is worth
- How many first conversations become qualified opportunities
- How many opportunities become clients
- Where your best clients come from
- Which sales and marketing activities are creating real revenue
When you know your numbers, you can make better decisions about where to spend your time, energy, and budget.
Your CRM Tracks the Pipeline. The Revenue Cookbook Builds the Plan.
A CRM helps your team manage contacts, track opportunities, and see which deals are moving through the sales pipeline. The Revenue Cookbook goes a step further by showing what needs to happen across sales and marketing for your business to reach its annual revenue goal.
Starting with your target, the platform works backward to calculate how many clients you need, what those clients should be worth, and what mix of Mice, Rabbits, Deer, and Elephants will help you get there. It also identifies the number of leads, meetings, proposals, and conversions required to support that goal.
As your team enters actual performance data, The Revenue Cookbook compares results against the plan. This gives leadership a clearer view of whether the business is on track, where activity is falling short, and what adjustments are needed before the gap becomes difficult to close.
Your CRM shows what is happening. The Revenue Cookbook shows whether it is enough.
Built for Businesses That Want Predictable Growth
The Revenue Cookbook is designed for:
- Business owners
- Sales leaders
- Marketing leaders
- Professional service firms
- Consultants
- Agencies
- Attorneys
- Service-based companies
- Teams with multiple departments or service lines
If your revenue goal matters, your plan to reach it should be clear.
Used by 2,000+ Businesses
Clear Revenue Direction
“The Revenue Cookbook transformed our annual revenue goal into a clear, practical plan. We now know how many clients we need, what each client should be worth, and exactly where our sales team should focus its attention.”
Amira S.
Chief Executive Officer
Better Sales Prioritization
“Before using the Revenue Cookbook, every opportunity seemed equally important. Categorizing prospects as Mice, Rabbits, Deer, and Elephants helped our team prioritize the right opportunities and spend more time on the clients that could make the greatest impact.”
Maria L.
Chief Revenue Officer
Real-Time Accountability
“The dashboard gives us a clear view of our goals, actual results, and sales activity in one place. Instead of waiting until the end of the quarter to discover we are behind, we can identify gaps early and make adjustments.”
Jordan K.
Vice President of Sales
Stronger Team Alignment
“The Revenue Cookbook has created greater accountability across our sales and marketing teams. Everyone understands the revenue target, the activity required to reach it, and how their individual efforts contribute to the company’s growth.”
Melissa G.
National Sales Manager
Valuable Leadership Reporting
“The PDF reports make it easy to communicate progress to company ownership. We can quickly show where revenue is coming from, how the pipeline is performing, and whether we are on pace to meet our annual goals.”
Daniel R.
Vice President of Business Development
Easy to Implement
“The Quick Start process made it easy to enter our goals and begin tracking progress without a complicated setup. The Revenue Cookbook gave us an actionable revenue plan that our entire team could understand and use immediately.”
Sophie K.
Sales Operations Manager
Stop Guessing. Start Planning.
Build a revenue plan that shows you who to hunt, how many clients you need, and how to stay on track throughout the year.
Free
Limited access - FREE 14-day trial
- Up to 3 calculators
- 1 live calculator
- Unlimited team members
- CSV export
- Monthly email reports
- Team overview tab
$0 /month
Revenue Cookbook Starter
For solo sellers just getting started
- 1 calculator
- 1 live calculator for employees
- 1 team member
- Actuals tracking
- CSV export
- Monthly email reports
- Team overview
- Multiple live calculators
$25
$15/month
Revenue Cookbook Growth
For growing teams with multiple plans
- Up to 3 calculators
- 1 live calculator for employees
- Unlimited team members
- Actuals tracking
- CSV export
- Monthly email reports
- Team overview tab
- Multiple live calculators
$40
$30/month
Revenue Cookbook Pro
For teams running multiple active plans
- Unlimited calculators
- Multiple live calculators (employee picker)
- Unlimited team members
- Actuals tracking
- CSV export
- Monthly email reports
- Team overview tab
$70
$60/month
Frequently asked questions
What is The Revenue Cookbook?
The Revenue Cookbook is a sales planning tool that works backward from your revenue goal to tell you exactly what activity it takes to get there. You enter your target revenue, deal sizes, and conversion rates, and it calculates how many contacts, fact-finding meetings, and closing discussions you need — broken down by day, week, and the full revenue period.
How does the calculator work?
You set a revenue goal and a time period, then plug in your average deal sizes and your deal mix across three deal types — Rabbits (small), Deer (mid-size), and Elephants (large). Add your stage-by-stage conversion rates and the tool reverse-engineers the numbers: total sales needed, total contacts needed, and a clear daily and weekly activity target to hit your goal.
What are Rabbits, Deer, and Elephants?
They're a simple way to size your deals. Rabbits are your smaller, faster-closing deals, Deer are mid-range, and Elephants are your large, high-value deals. Setting a deal mix (which must total 100%) lets the Cookbook reflect how you actually sell, so your activity targets match the real blend of deals in your pipeline.
Who is The Revenue Cookbook for?
It's built for salespeople, sales managers, and business owners who want a goal grounded in activity rather than guesswork. If you've ever set a revenue target without knowing how many calls or meetings it actually requires, the Cookbook turns that target into a concrete, daily game plan.
Do I need to enter my numbers manually?
Not all of them. Many fields auto-fill — for example, weeks in your revenue period are calculated from your start and end dates (with options to subtract holiday and vacation weeks), and your sales target can populate from your goal and deal sizes. You can always override any auto-filled value and type your own, and results update automatically as you go.
Is there a free trial?
Yes. The Revenue Cookbook comes with a 14-day free trial so you can build out your revenue plan and see your full activity breakdown before committing. There's no obligation during the trial period — explore the calculator, run your real numbers, and decide whether it fits your sales process.
Stop Chasing Leads. Start Hunting Revenue.
A Simple Revenue Planning Tool That Shows You Which Clients to Pursue and How Many You Need to Win.
No setup required
